Critical marketing defining the field

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Bibliographic Details
Other Authors: Saren, Michael
Format: Unknown
Published: Amsterdam Elsevier Butterworth-Heinemann 2007
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Online Access:Click Here to View Status and Holdings.
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245 0 0 |a Critical marketing  |b defining the field  |c Michael Saren ... [et al.] 
260 # # |a Amsterdam  |b Elsevier Butterworth-Heinemann  |c 2007 
300 # # |a xxiii, 252 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Philosophy 
650 # 0 |a Marketing  |x Study and teaching (Higher) 
650 # 0 |a Marketing  |x Moral and ethical aspects 
700 1 # |a Saren, Michael 
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