Critical marketing defining the field

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Bibliographic Details
Other Authors:	Saren, Michael
Format:	Book
Published:	Amsterdam Elsevier Butterworth-Heinemann 2007
Subjects:	Marketing > Philosophy Marketing > Study and teaching (Higher) Marketing > Moral and ethical aspects
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .C74 2007
245	0	0	\|a Critical marketing \|b defining the field \|c Michael Saren ... [et al.]
260	#	#	\|a Amsterdam \|b Elsevier Butterworth-Heinemann \|c 2007
300	#	#	\|a xxiii, 252 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Philosophy
650	#	0	\|a Marketing \|x Study and teaching (Higher)
650	#	0	\|a Marketing \|x Moral and ethical aspects
700	1	#	\|a Saren, Michael
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=386560
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