Power Brands Measuring, Making and Managing Brand Success
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines p...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Weinheim
WILEY-VCH Verlag GmbH & Co. KGaA
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brands 
Living brands collaboration + innovation = customer fascination