Power Brands Measuring, Making and Managing Brand Success
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines p...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Weinheim
WILEY-VCH Verlag GmbH & Co. KGaA
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-386530 | ||
| 005 | 2021112155041 | ||
| 008 | 211202t20072007 ag# ##000 ##eng#D | ||
| 020 | # | # | |a 9783527502820 |q hardback |
| 020 | # | # | |a 3527502823 |q hardback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD69.B7 |b R54 2007 |
| 100 | 1 | # | |a Riesenbeck, Hajo |e author |
| 245 | 1 | 0 | |a Power Brands |b Measuring, Making and Managing Brand Success |c Hajo Riesenbeck and Jesko Perrey |
| 264 | # | 1 | |a Weinheim |b WILEY-VCH Verlag GmbH & Co. KGaA |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xii, 272 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title: Mega-Macht Marke : Erfolg messen, machen, managen. Cf. p. ix |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management. |
| 650 | # | 0 | |a Brand name products |
| 700 | 1 | # | |a Perrey, Jesko |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=386530 |
| 964 | # | # | |c BOK |d 01 |
Brands