FESTIVAL & SPECIAL EVENT MANAGEMENT

• Other Authors: Allen, Johnny
• Format: Book
• Language: English
• Published: Milton, Qld. John Wiley & Sons Australia, Ltd. 2008
• Edition: 4th ed
• Series: Wiley Australia tourism series
• Subjects: Festivals > Management > Australia; Special events > Management > Australia; Culture and tourism > Australia
• Online Access: Click Here to View Status and Holdings.

 Festival & Special Event Management fourth edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference. FEATURES ■ End-of-chapter case studies profile staged events to illustrate various concepts as presented in the text. ■ Industry professionals present real-world examples. ■ 'Event Profile' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.