Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership
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Hoboken, NJ
John Wiley & Sons
2007
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| Online Access: | Click Here to View Status and Holdings. |
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The new marketing conversation creating and strengthening relationships between buyers and sellers
EXPERIENTIAL MARKETING Consumer Behavior, Customer Experience and The 7Es
The new relationship marketing how to build a large, loyal, profitable network using the social Web
