Essential marketing research
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| Format: | Book |
| Published: |
Boston
McGraw-Hill/Higher Education
2008
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references (p. [358]-361) and index |
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| Physical Description: | xvi, 382 p. ill. 26 cm |
| ISBN: | 0071266348 9780071266345 |
Marketing Research Essentials