Problems in marketing applying key concepts and techniques

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Bibliographic Details
Main Author:	Moutinho, Luiz
Other Authors:	Chien, Charles S.
Format:	Book
Published:	Los Angeles Sage Publications 2008
Edition:	2nd ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .M67 2008
100	1	#	\|a Moutinho, Luiz
245	1	0	\|a Problems in marketing \|b applying key concepts and techniques \|c Luiz Moutinho & Charles Chien
250	#	#	\|a 2nd ed
260	#	#	\|a Los Angeles \|b Sage Publications \|c 2008
300	#	#	\|a xiii, 322 p \|b ill \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Chien, Charles S.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=386328
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