Marketing theory

Marketing theory

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Bibliographic Details
Other Authors: Maclaran, Pauline, Saren, Michael, Tadajewski, Mark
Format: Unknown
Published: Thousand Oaks, CA SAGE Publication 2008
Edition:1st ed
Series:SAGE library of marketing
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • v. 1. The development of marketing theory and its philosophical underpinnings
  • v. 2. Major theoretical debates and contemporary issues in marketing theory
  • v. 3. The impact of theory on representations of the consumerand the marketing organisation

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