Marketing theory

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Bibliographic Details
Other Authors:	Maclaran, Pauline, Saren, Michael, Tadajewski, Mark
Format:	Unknown
Published:	Thousand Oaks, CA SAGE Publication 2008
Edition:	1st ed
Series:	SAGE library of marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 1847870007 (cased)
020	#	#	\|a 9781847870001 (cased)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .M32318 2008
245	0	0	\|a Marketing theory \|c edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski
250	#	#	\|a 1st ed
260	#	#	\|a Thousand Oaks, CA \|b SAGE Publication \|c 2008
300	#	#	\|a 3 v. \|b ill. \|c 25 cm
490	1	#	\|a SAGE library in marketing
504	#	#	\|a Includes bibliographical references
505	1	#	\|a v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumerand the marketing organisation
650	#	0	\|a Marketing
700	1	#	\|a Maclaran, Pauline
700	#	#	\|a Saren, Michael
700	#	#	\|a Tadajewski, Mark
830	#	1	\|a SAGE library of marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=386310
964	#	#	\|c BOK \|d 01
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