Customer relationship management a strategic approach to marketing

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Bibliographic Details
Main Author:	Mukerjee, Kaushik
Format:	Unknown
Published:	New Delhi Prentice-Hall 2007
Edition:	Eastern economy ed.
Subjects:	Marketing > Textbooks Customer relations > Textbooks Customer relations > Textbooks > India Marketing > Textbooks > India
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 9788120332850
040	#	#	\|a ITMB
090	0	0	\|a HF5415.5 \|b .M85 2007
100	1	#	\|a Mukerjee, Kaushik
245	1	0	\|a Customer relationship management \|b a strategic approach to marketing \|c Kaushik Mukerjee; foreword by Prof. Jagdish N. Sheth
250	#	#	\|a Eastern economy ed.
260	#	#	\|a New Delhi \|b Prentice-Hall \|c 2007
300	#	#	\|a xxi, 170 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|v Textbooks
650	#	0	\|a Customer relations \|v Textbooks
650	#	0	\|a Customer relations \|v Textbooks \|z India
650	#	0	\|a Marketing \|v Textbooks \|z India
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=386063
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