Customer relationship management a strategic approach to marketing

Customer relationship management a strategic approach to marketing

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Bibliographic Details
Main Author: Mukerjee, Kaushik
Format: Book
Published: New Delhi Prentice-Hall 2007
Edition:Eastern economy ed.
Subjects:
Marketing > Textbooks
Customer relations > Textbooks
Customer relations > Textbooks > India
Marketing > Textbooks > India
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxi, 170 p. ill. 24 cm
ISBN:9788120332850

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