Principles of marketing

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary
Format:	Book
Published:	New Delhi Prentice-Hall of India 2007
Edition:	12th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Kotler, Philip
245	1	0	\|a Principles of marketing \|c Philip Kotler, Gary Armstrong
250	#	#	\|a 12th ed
260	#	#	\|a New Delhi \|b Prentice-Hall of India \|c 2007
300	#	#	\|a xxiv, 1v (various pagings) \|b col. ill. \|c 28 cm
500	#	#	\|a Includes index
526	8	#	\|a MKT420 \|b BM231 \|5 BM
526	#	#	\|a Principles and Practice Of Marketing \|b Bachelor of Business Administration(Hons)Entrepreneurship \|5 Faculty of Business Management
650	#	0	\|a Marketing
700	1	#	\|a Armstrong, Gary
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=386054
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