Advertising principles and practice

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Bibliographic Details
Main Author:	Wells, William 1926-
Format:	Book
Published:	New Delhi Prentice-Hall of India 2007
Edition:	7th ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-385999
020	#	#	\|a 9788120333048
040	#	#	\|a MNPY \|d ITMB
090	0	0	\|a HF5823 \|b .W455 2007
100	1	#	\|a Wells, William \|d 1926-
245	1	0	\|a Advertising \|b principles and practice \|c William Wells, Sandra Moriarty , John Burnett
250	#	#	\|a 7th ed
260	#	#	\|a New Delhi \|b Prentice-Hall of India \|c 2007
300	#	#	\|a xxix, 592 p. \|c 28 cm
500	#	#	\|a Original U.S .edition
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=385999
964	#	#	\|c BOK \|d 01