Strategic management text & cases
This book views strategic management as a field of study as well as an important business process. The book emphasizes on strategic management as an important process that affects not only the performance, but also the future of organizations. In doing so, the book focuses on essential issues such a...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Thompson Learning
2008
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book views strategic management as a field of study as well as an important business process. The book emphasizes on strategic management as an important process that affects not only the performance, but also the future of organizations. In doing so, the book focuses on essential issues such as its origin, context, approaches, theories, and addresses each of the important aspects of strategic management processes to help readers better understand the subject, especially those attempting to learn it for the first time. |
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| Physical Description: | 194 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789814232487 9812545336 |
STRATEGIC MANAGEMENT TEXT AND CASES