The why of the buy consumer behavior and fashion marketing

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Bibliographic Details
Other Authors: Rath, Patricia Mink
Format: Book
Published: New York Fairchild Books 2008
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-385874
020 # # |a 1563674564 
020 # # |a 9781563674563 
040 # # |a YDXCP  |d ITMB 
090 0 0 |a HD9940.U4  |b W59 2008 
245 0 4 |a The why of the buy  |b consumer behavior and fashion marketing  |c Patricia Mink Rath ... [et al.] 
260 # # |a New York  |b Fairchild Books  |c 2008 
300 # # |a xxi, 474 p.  |b col. ill.  |c 26 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Fashion merchandising  |x Textbooks  |z United States 
650 # 0 |a Consumer behavior  |v Textbooks  |z United States 
700 1 # |a Rath, Patricia Mink 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=385874 
964 # # |c BOK  |d 01