Harvard business review on strategic sales management

You invest considerable time and money in managing your sales force. This volume gives you the insights you need - from the preeminent thinkers whose work has defined the field, to the rising stars who redefine the way we think about business.

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Bibliographic Details
Format: Book
Language:English
Published: Boston, Mass. Harvard Business School 2007
Series:The Harvard business review paperback series
Subjects:
Online Access:Click Here to View Status and Holdings.
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300 # # |a vii, 197 pages  |b illustrations  |c 21 cm 
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500 # # |a Based on the July-August 2006 special issue of the Harvard business review 
500 # # |a Includes index 
505 1 # |a How right should the customer be? / Erin Anderson and Vincent Onyemah -- Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer -- Understanding what your sales manager is up against / Barry Trailer and Jim Dickie -- Better sales networks / Tuba U¨stu¨ner and David Godes -- Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion -- The sales learning curve / Mark Leslie and Charles A. Holloway -- The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss 
520 # # |a You invest considerable time and money in managing your sales force. This volume gives you the insights you need - from the preeminent thinkers whose work has defined the field, to the rising stars who redefine the way we think about business. 
650 # 0 |a Sales management 
730 1 # |a Harvard business review 
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