The 7 triggers to yes the new science behind influencing people's decisions

The 7 triggers to yes the new science behind influencing people's decisions

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Bibliographic Details
Main Author: Granger, Russell H.
Format: Book
Published: New York McGraw-Hill 2008
Subjects:
Persuasion (Psychology)
Management > Psychological aspects
Business communication > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • The awesome power of persuasion
  • Winners and losers
  • Persuasion then and now
  • What's the breakthrough
  • Decision management
  • Persuasion powerhouses
  • Triggering "yes"
  • Friendship trigger
  • Authority trigger
  • Consistency trigger
  • Reciprocity trigger
  • Contrast trigger
  • Reason why trigger
  • Hope trigger
  • Persuasion goals
  • Persuasive communication
  • Persuasive presentations
  • Resolving resistance
  • Getting commitment
  • Wrap

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