The 7 triggers to yes the new science behind influencing people's decisions

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Bibliographic Details
Main Author:	Granger, Russell H.
Format:	Book
Published:	New York McGraw-Hill 2008
Subjects:	Persuasion (Psychology) Management > Psychological aspects Business communication > Psychological aspects
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0071544372 (alk. paper)
020	#	#	\|a 9780071544375 (alk. paper) \|c RM80.59
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5718 \|b .G73 2008
100	1	#	\|a Granger, Russell H.
245	1	4	\|a The 7 triggers to yes \|b the new science behind influencing people's decisions \|c Russell H. Granger
246	1	#	\|a Seven triggers to yes
260	#	#	\|a New York \|b McGraw-Hill \|c 2008
300	#	#	\|a xviii, 249 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
505	1	#	\|a The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap
650	#	1	\|a Persuasion (Psychology)
650	#	#	\|a Management \|x Psychological aspects
650	#	#	\|a Business communication \|x Psychological aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=385523
964	#	#	\|c BOK \|d 01
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