The advertising handbook
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Routledge
2002 (printing 2005)
|
| Edition: | 2nd ed |
| Series: | Media practice
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-385448 | ||
| 020 | # | # | |a 0415243912 |
| 020 | # | # | |a 0415243920 (pbk.) |
| 020 | # | # | |a 9780415243919 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5823 |b .B7273 2002 |
| 100 | 1 | # | |a Brierley, Sean |d 1966- |
| 245 | 1 | 4 | |a The advertising handbook |c Sean Brierley |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a London |b Routledge |c 2002 (printing 2005) |
| 300 | # | # | |a 297 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a Media practice |
| 504 | # | # | |a Includes bibliographical references (p. [282]-287) and index |
| 650 | # | 0 | |a Advertising |x Handbooks, manuals, etc. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=385448 |
| 964 | # | # | |c BOK |d 01 |
The advertising handbook