MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS An Introduction to the Industry

For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this boo...

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Bibliographic Details
Main Author: Fenich, George G. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2008
Edition:SECOND EDITION
Subjects:
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Summary:For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text's topics were selected based on industry input.) Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends.
Item Description:Includes index
Physical Description:xii, 532 pages illustration, maps 25 cm
ISBN:9780132340571
0132340577