Marketing Strategy and Competitive Positioning
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall FINANCIAL TIMES
2008
|
| Edition: | fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-385156 | ||
| 005 | 20231030145930 | ||
| 008 | 231130t20042008ENK ag# ##001 #deng#D | ||
| 020 | # | # | |a 9780273706977 |q paperback : alkline paper |
| 020 | # | # | |a 0273706977 |q paperback : alkline paper |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a English |
| 090 | 0 | 0 | |a HF5415.127 |b .H66 2008 |
| 100 | 1 | # | |a Hooley, Graham J. |e author |
| 245 | 1 | 0 | |a Marketing Strategy and Competitive Positioning |c Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud |
| 250 | # | # | |a fourth edition |
| 264 | # | 1 | |a Harlow, England |b Prentice Hall FINANCIAL TIMES |c 2008 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xviii, 61 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (pages 572-598) and index |
| 520 | # | # | |a Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Target marketing |
| 700 | 1 | # | |a Piercy, Nigel |
| 700 | # | # | |a Nicoulaud, Brigitte |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=385156 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a0011.2.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a0011.2.2||00300##b0011.2.2||00300##c0011.2.2||00520##a007.2||00520##b007.2||01700##a0011.2.2|| |
Marketing strategy and competitive positioning