Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

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Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised

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Bibliographic Details
Main Author: Hooley, Graham J. (Author)
Other Authors: Piercy, Nigel, Nicoulaud, Brigitte
Format: Book
Language:English
Published: Harlow, England Prentice Hall FINANCIAL TIMES 2008
Edition:fourth edition
Subjects:
Marketing > Management
Target marketing
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
Physical Description:xviii, 61 pages illustrations 25 cm
Bibliography:Includes bibliographical references (pages 572-598) and index
ISBN:9780273706977
0273706977

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