International marketing research opportunities and challenges in the 21st century
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Other Authors: | , |
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Format: | Book |
Published: |
Amsterdam
JAI Press Elsevier Science Pub.
2007
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Series: | Advances in international marketing
v.17 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 0762313692 |
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040 | # | # | |a UKM |d ITMB |
090 | 0 | 0 | |a HF1009.5 |b .A39 2007 |
245 | 0 | 0 | |a International marketing research |b opportunities and challenges in the 21st century |c guest edited by Alex Rialp and Josep Rialp |
260 | # | # | |a Amsterdam |b JAI Press |b Elsevier Science Pub. |c 2007 |
300 | # | # | |a xv, 426 p. |b ill. |c 24 cm |
490 | 1 | # | |a Advances in international marketing |v v.17 |
504 | # | # | |a Includes bibliographical references |
650 | # | 0 | |a Export marketing |v Congresses |
650 | # | 0 | |a Internet marketing |v Congresses |
700 | 1 | # | |a Rialp, Alex |
700 | # | # | |a Rialp, Josep |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=384936 |
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