Marketing management an Asian perspective
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| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
Singapore
Pearson/Prentice Hall
2006
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-384930 | ||
| 020 | # | # | |a 9780131982628 |
| 020 | # | # | |a 0131982621 |
| 040 | # | # | |a SITPL |d ITMB |
| 090 | 0 | 0 | |a HF5415.13 |b .M364 2006 |
| 245 | 0 | 0 | |a Marketing management |b an Asian perspective |c Philip Kotler ... [et al.] |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a Singapore |b Pearson/Prentice Hall |c 2006 |
| 300 | # | # | |a xxxiii, 830 p. |b ill. (some col.) |c 28 cm |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing |x Management |z Asia |
| 650 | # | 0 | |a Marketing |x Management |z Asia |
| 700 | 1 | # | |a Kotler, Philip |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=384930 |
| 964 | # | # | |c BOK |d 01 |
Marketing management an Asian perspective