Consumer Behavior
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2007
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| Edition: | NINTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-384927 | ||
| 005 | 2019222124739 | ||
| 008 | 210927t20072007NJU ag# ##001 |#eng#D | ||
| 020 | # | # | |a 013237093X |q paperback |
| 020 | # | # | |a 9780132370936 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.32 |b .S35 2007 |
| 100 | 1 | # | |a Schiffman, Leon G. |e author |
| 245 | 1 | 0 | |a Consumer Behavior |c Leon G. Schiffman, Leslie Lazar Kanuk |
| 250 | # | # | |a NINTH EDITION |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Pearson Prentice Hall |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xix, 541 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Motivation research (Marketing) |
| 700 | 1 | # | |a Kanuk, Leslie Lazar |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=384927 |
| 964 | # | # | |c BOK |d 01 |
Consumer Behavior