SUCCESSFUL DIRECT MARKETING METHODS Interactive, Database, and Customer-Based Marketing for Digital Age

Saved in:

Bibliographic Details
Main Authors:	Stone, Bob 1918- (Author), Jacobs, Ron 1948- (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill 2008
Edition:	Eighth Edition
Subjects:	Direct marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000cam#a2200000#i#4501
001	wils-384016
005	202122215459
008	240114t2008 XXU a## ##001 ##eng#D
020	#	#	\|a 9780071458290 \|q hardback
020	#	#	\|a 0071458298 \|q hardback
040	#	#	\|a UKM \|b eng \|c UKM \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415.126 \|b .S757 2008
100	1	#	\|a Stone, Bob \|d 1918- \|e author
245	1	0	\|a SUCCESSFUL DIRECT MARKETING METHODS \|b Interactive, Database, and Customer-Based Marketing for Digital Age \|c BOB STONE AND RON JACOBS
250	#	#	\|a Eighth Edition
264	#	1	\|a New York \|b McGraw-Hill \|c 2008
264	#	4	\|c ©2008
300	#	#	\|a xxviii, 663 pages \|b illustrations \|c 25 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes index
650	#	0	\|a Direct marketing
700	1	#	\|a Jacobs, Ron \|d 1948- \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=384016
964	#	#	\|c BOK \|d 01