SUCCESSFUL DIRECT MARKETING METHODS Interactive, Database, and Customer-Based Marketing for Digital Age

SUCCESSFUL DIRECT MARKETING METHODS Interactive, Database, and Customer-Based Marketing for Digital Age

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Bibliographic Details
Main Authors: Stone, Bob 1918- (Author), Jacobs, Ron 1948- (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2008
Edition:Eighth Edition
Subjects:
Direct marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxviii, 663 pages illustrations 25 cm
ISBN:9780071458290
0071458298

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