Strategic market management
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Hoboken, NJ
Wiley
2007
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Edition: | 8th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-383928 | ||
020 | # | # | |a 9780470059869 |
020 | # | # | |a 0470059869 |
020 | # | # | |a 9780470056233 (pbk.) |
020 | # | # | |a 0470056231 (pbk.) |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.13 |b .A23 2007 |
100 | 1 | # | |a Aaker, David A. |
245 | 1 | 0 | |a Strategic market management |c David A. Aaker, Damien McLoughlin |
250 | # | # | |a 8th ed |
260 | # | # | |a Hoboken, NJ |b Wiley |c 2007 |
300 | # | # | |a xiii, 322 p. |b ill. |c 23 cm |
500 | # | # | |a Includes index |
650 | # | 0 | |a Marketing |x Management |
700 | 1 | # | |a McLoughlin, Damien |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=383928 |
964 | # | # | |c BOK |d 01 |