Strategic market management

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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: McLoughlin, Damien
Format: Book
Published: Hoboken, NJ Wiley 2007
Edition:8th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xiii, 322 p. ill. 23 cm
ISBN:9780470059869
0470059869
9780470056233 (pbk.)
0470056231 (pbk.)