Clean Car Wars How Honda and Toyota are Winning the Battle of the Eco-Friendly Autos

• Main Authors: Hasegawa, Yozo 1943- (Author), Kimm, Tony (Author)
• Format: Book
• Language: English
• Published: Singapore John Wiley & Sons (Asia) 2008
• Subjects: Honda Giken Kogyo Kabushiki Kaisha; Toyota Jidosha Kabushiki Kaisha; Alternative fuel vehicles > Environmental aspects; Automobile industry and trade > Environmental aspects; Automobiles > Environmental aspects
• Online Access: Click Here to View Status and Holdings.

 As the American Big Two, GM & Ford, continue to lose market share in the world, Japan's leading auto-makers--Toyota and Honda--are expanding their global share and increasing their profits by presenting high-quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world's number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interest in Japanese cars, especially for their clean and efficient technology. This book offers insights into the Japanese car industry and its future direction.--From publisher description.