NEW PRODUCTS MANAGEMENT
Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin ,
2008
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| Edition: | NINTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research. |
|---|---|
| Physical Description: | xviii, 558 pages illustrations, charts 24 cm |
| Bibliography: | Includes bibliographical references (p. 505-508) and index |
| ISBN: | 9780073529882 |
New products management