Business Marketing An Asian Perspective
This book provides concise coverage of key decisions, issues and challenges in marketing to business organizations. Up-to-date information and concepts relating to business markets and marketing strategies, products and consumer behaviour as well as sales, distribution and communication are unpacked...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
McGraw-Hill Education (Asia)
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing in Asia