Business Marketing An Asian Perspective

• Main Author: Lau, Geok Theng (Author)
• Format: Book
• Language: English
• Published: Singapore McGraw-Hill Education (Asia) 2007
• Subjects: Marketing > Asia; Marketing > Management > Asia
• Online Access: Click Here to View Status and Holdings.

 This book provides concise coverage of key decisions, issues and challenges in marketing to business organizations. Up-to-date information and concepts relating to business markets and marketing strategies, products and consumer behaviour as well as sales, distribution and communication are unpacked, as is the effect of e-commerce on businesses. Relevant examples gleaned from China, Thailand, Singapore and other parts of Asia, together with provocative end-of-chapter questions, aid the reader in applying the concepts and in thinking deeply about issues, while case studies stimulate the reader to further examine decisions and issues in a more holistic fashion. Business Marketing: An Asian Perspective is an invaluable sourcebook and reference for anyone intending to teach or do business in the Asian arena.