The pursuit of new product development the business development process

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Bibliographic Details
Main Author: Annacchino, Marc A.
Format: Book
Published: Amsterdam Butterworth-Heinemann 2007
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Annacchino, Marc A. 
245 1 4 |a The pursuit of new product development  |b the business development process  |c Marc A. Annacchino 
260 # # |a Amsterdam  |b Butterworth-Heinemann  |c 2007 
300 # # |a xii, 512 p.  |b ill.  |c 27 cm 
500 # # |a Includes index 
650 # 0 |a Product management 
650 # 0 |a New products 
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