The pursuit of new product development the business development process
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| Format: | Book |
| Published: |
Amsterdam
Butterworth-Heinemann
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xii, 512 p. ill. 27 cm |
| ISBN: | 075067993X 9780750679930 |
New product development from initial idea to product management