The secret to GE's success

GE has had some of the best inventors, the best strategic planners, and the best results. This title explains the five keys that made GE a global phenomenon - and gives managers a toolkit for duplicating its success. It explains the GE Code and provides a far-ranging prescriptive plan for strategizi...

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Bibliographic Details
Main Author: Roths, William E (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2007
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Summary:GE has had some of the best inventors, the best strategic planners, and the best results. This title explains the five keys that made GE a global phenomenon - and gives managers a toolkit for duplicating its success. It explains the GE Code and provides a far-ranging prescriptive plan for strategizing the GE way
Physical Description:xvi, 293 pages 24 cm
Bibliography:Includes bibliographical references (p. 271-274) and index
ISBN:0071475931
9780071475938