The point of the deal how to negotiate when "yes" is not enough

Why do so many deals that look good on paper end up in tatters? Deal makers often treat the handshake or signed contract-getting to "yes"--As the final destination in their bargaining journey rather than the start of a cooperative venture. Even worse, most companies reward negotiators on t...

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Bibliographic Details
Main Authors: Ertel, Danny 1960- (Author), Gordon, Mark N. 1956- (Author)
Format: Book
Language:English
Published: Boston, Massachusetts Harvard Business School Pub. 2007
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