The point of the deal how to negotiate when "yes" is not enough

Why do so many deals that look good on paper end up in tatters? Deal makers often treat the handshake or signed contract-getting to "yes"--As the final destination in their bargaining journey rather than the start of a cooperative venture. Even worse, most companies reward negotiators on t...

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Bibliographic Details
Main Authors: Ertel, Danny 1960- (Author), Gordon, Mark N. 1956- (Author)
Format: Book
Language:English
Published: Boston, Massachusetts Harvard Business School Pub. 2007
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781422102336  |q hardback 
020 # # |a 1422102335 
040 # # |a DLC  |b eng  |c DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD58.6  |b .E78 2007 
100 1 # |a Ertel, Danny  |d 1960-  |e author 
245 1 4 |a The point of the deal  |b how to negotiate when "yes" is not enough  |c Danny Ertel, Mark Gordon 
264 # 1 |a Boston, Massachusetts  |b Harvard Business School Pub.  |c 2007 
264 # 4 |c ©2007 
300 # # |a xvii, 265 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. [239]-243) and index 
520 # # |a Why do so many deals that look good on paper end up in tatters? Deal makers often treat the handshake or signed contract-getting to "yes"--As the final destination in their bargaining journey rather than the start of a cooperative venture. Even worse, most companies reward negotiators on the basis of the number and size of the deals they're signing, giving them no incentive to negotiate deals that actually work ... 
650 # 0 |a Negotiation 
650 # 0 |a Negotiation in business 
700 1 # |a Gordon, Mark N.  |d 1956-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=382493 
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