PUBLIC RELATIONS PRACTICES Managerial Case Studies and Problems

PUBLIC RELATIONS PRACTICES Managerial Case Studies and Problems

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Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and...

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Bibliographic Details
Main Authors: Center, Allen H. (Author), Jackson, Patrick (Author), Smith, Stacey (Author), Stansberry, Frank R. (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey PEARSON/Prentice Hall 2008
Edition:SEVENTH EDITION
Subjects:
Public relations > Case studies
Online Access:Click Here to View Status and Holdings.
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