PUBLIC RELATIONS PRACTICES Managerial Case Studies and Problems

• Main Authors: Center, Allen H. (Author), Jackson, Patrick (Author), Smith, Stacey (Author), Stansberry, Frank R. (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, New Jersey PEARSON/Prentice Hall 2008
• Edition: SEVENTH EDITION
• Subjects: Public relations > Case studies
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 356 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780132341363; 0132341360

Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.