The Sage handbook of advertising

Saved in:

Bibliographic Details
Other Authors:	Tellis, Gerard J. 1950-, Ambler, Tim
Format:	Book
Published:	Los Angeles Sage Publications 2007
Subjects:	Advertising > Handbooks, manuals, etc
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-381737
020	#	#	\|a 9781412918862 (cased)
020	#	#	\|a 1412918863 (cased)
020	#	#	\|a 9781412918879 (pbk.)
020	#	#	\|a 1412918871 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .S17 2007
245	0	4	\|a The Sage handbook of advertising \|c edited by Gerald J. Tellis, Tim Ambler
260	#	#	\|a Los Angeles \|b Sage Publications \|c 2007
300	#	#	\|a xvi, 491 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising \|x Handbooks, manuals, etc
650	#	0	\|a Advertising \|x Handbooks, manuals, etc
700	1	#	\|a Tellis, Gerard J. \|c 1950-
700	#	#	\|a Ambler, Tim
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=381737
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a0011.2.2\|\|00260##b0011.2.2\|\|00260##c0011.2.2\|\|00300##a0011.2.2\|\|00300##b0011.2.2\|\|00300##c0011.2.2\|\|01700##a0011.2.2\|\|