When marketing becomes a minefield

Saved in:
Bibliographic Details
Corporate Author: Harvard Business School Press
Format: Unknown
Published: Boston Harvard Business School Pr 2004
Series:Management dilemmas
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-381491
020 # # |a 9781591395058 
020 # # |a 1591395054 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.13  |b .M343 2004 
245 0 0 |a When marketing becomes a minefield 
260 # # |a Boston  |b Harvard Business School Pr  |c 2004 
300 # # |a 187 p.  |c 21 cm 
490 1 # |a Management dilemmas 
500 # # |a "Case studies from the pages of Harvard business review"--Cover 
500 # # |a "What will you do?"--Cover 
650 # 0 |a Marketing  |v Problems, exercises, etc.  |x Management 
710 1 # |a Harvard Business School  |b Press 
740 1 # |a Harvard business review 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=381491 
964 # # |c BOK  |d 01 
998 # # |a 00260##a002.17.2||00260##b002.17.2||00260##c002.17.2||00300##a002.17.2||00300##c002.17.2||00500##a002.17.2||01500##a002.17.2||