When marketing becomes a minefield

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Bibliographic Details
Corporate Author: Harvard Business School Press
Format: Unknown
Published: Boston Harvard Business School Pr 2004
Series:Management dilemmas
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Case studies from the pages of Harvard business review"--Cover
"What will you do?"--Cover
Physical Description:187 p. 21 cm
ISBN:9781591395058
1591395054