Introduction to e-Commerce

Introduction to e-Commerce

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Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that facu...

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Bibliographic Details
Main Authors: Rayport, Jeffrey F. (Author), Jaworski, Bernard J. (Author)
Format: Book
Language:English
Published: New York McGraw Hill 2004
Edition:Second Edition
Subjects:
Electronic commerce
Internet marketing
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Introduction to e-commerce

Introduction to e-commerce by Rayport, Jeffrey F

Published 2004
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Introduction to e-commerce

Introduction to e-commerce by Rayport, Jeffrey F., Jaworski, Bernard J.

Published 2002
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