Introduction to e-Commerce
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that facu...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw Hill
2004
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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e-commerce