Introduction to e-Commerce

Introduction to e-Commerce

Show other versions (2)

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that facu...

Full description

Saved in:
Bibliographic Details
Main Authors: Rayport, Jeffrey F. (Author), Jaworski, Bernard J. (Author)
Format: Book
Language:English
Published: New York McGraw Hill 2004
Edition:Second Edition
Subjects:
Electronic commerce
Internet marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items