The economics of advertising

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Bibliographic Details
Main Author:	Schmalensee, Richard
Format:	Book
Published:	Amsterdam North-Holland Pub. Co. 1972
Series:	Contributions to economic analysis 80
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-38108
020	#	#	\|a 0720431808
090	0	0	\|a HF5821 \|b .S413 1972
100	1	#	\|a Schmalensee, Richard
245	1	1	\|a The economics of advertising
260	#	#	\|a Amsterdam \|b North-Holland Pub. Co. \|c 1972
300	#	#	\|a xiii, 312 p. \|c 23 cm
490	1	#	\|a Contributions to economic analysis \|v 80
504	#	#	\|a Bibliography: p. 291-301.
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=38108
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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