The economics of advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
Amsterdam
North-Holland Pub. Co.
1972
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| Series: | Contributions to economic analysis
80 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 312 p. 23 cm |
|---|---|
| Bibliography: | Bibliography: p. 291-301. |
| ISBN: | 0720431808 |
The economics of advertising