Advertising and economic behaviour
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| Format: | Unknown |
| Published: |
London
Macmillan
1975
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 202 p. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0333176855 |
The economics of advertising