Handbook of customer relationship marketing

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Bibliographic Details
Main Author:	Stone, Merlin
Other Authors:	Woodcock, Neil, Machtynger, Liz
Format:	Book
Published:	New Delhi Crest Publishing House 2004
Subjects:	Relationship marketing > Management Customer relations
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.5 \|b .S76 2004
100	1	#	\|a Stone, Merlin
245	1	0	\|a Handbook of customer relationship marketing \|c Merlin Stone, Neil Woodcock and Liz Machtynger
260	#	#	\|a New Delhi \|b Crest Publishing House \|c 2004
300	#	#	\|a xii, 228 p. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Relationship marketing \|x Management
650	#	0	\|a Customer relations
700	1	#	\|a Woodcock, Neil
700	#	#	\|a Machtynger, Liz
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=380922
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